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Model your advocacy ROI in 60 seconds

Plug in your numbers. See projected reach, engagement, and pipeline impact instantly. No email required to use the tool — just drag and read.

Your inputs

Tell us about your company

Drives benchmarks for CPM, conversion, and deal value.
Total employees
500
Anyone eligible to share — not just marketing.
Expected adoption rate
30%
Share of employees who post regularly. Enterprise programs typically land between 25–45%.
Avg shares per active employee per month
4
Mature programs typically see 3–8 shares per active employee per month.
Your projected results

12-month projection

Live
Projected annual pipeline value
$1.7M
Plus $12K in equivalent ad-spend value.
Active employees
150
Monthly shares
600
Annual impressions
648K
Annual clicks
13K
Annual leads
389

How the math works

The projection above multiplies your active workforce by typical LinkedIn behavior, then applies industry-grounded conversion benchmarks. Numbers are directional — the real value depends on the quality of the program. For a custom benchmark of your own workforce, request the Modern Advocacy Report.

Avg connections / employee
600
Post view rate
15%
Click-through rate
2.0%
B2B SaaS / Tech deal value
$24K
Want the report version?

Save your scenario — get a shareable version by email

We'll send your scenario as a clean one-page report you can share internally. We'll also include a custom benchmark of your company's organic social footprint — built by hand by our team.